Viral Marketing and Its Impact on Customer Relationship Management: a Review on Marketing Strategies and Brand Awareness

Published in Journal

Shodhaytan [AUJ-STN] (Vol:5/ Issue: 9) DOI: 10.29070/AUJ-STN
Authors: Monish Roy*, Neha Mathur, Sangeeta Jauhari,
Subjects: Multidisciplinary Academic Research

Year: Jun, 2018
Volume: 5 / Issue: 9
Pages: 101 - 115 (15)
Publisher: AISECT University
Source:
ISSN: 2349-4190
E-ISSN: 2457-0664
DOI:
Published URL: http://aujournals.ipublisher.in/I/a/57651
Published On: Jun, 2018

Article Details

Viral Marketing and Its Impact on Customer Relationship Management: A Review on Marketing Strategies and Brand Awareness | Original Article

Monish Roy*, Neha Mathur, Sangeeta Jauhari, in Shodhaytan | Multidisciplinary Academic Research

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