Article Details

Contribution of Tourism Sector to Make In India | Original Article

Shweta Bhatnagar*, Deepti Maheshwari, Sangeeta Jauhari, in Anusandhan | Technology & Management

ABSTRACT:

‘Make in India’ is an ambitious initiative of the central government which aims at increasing the pace of growth of national economy. But consistency in the growth to bring about sustainable development in the Indian economy is the biggest challenge of the program. India stands at a gross domestic product of 7.3 percent in the third quarter of 2016and are expected to continue at the similar rate for 2016-2017. This rate of growth is an outcome of improvement in the economic fundamentals and major initiatives by the government. Due to various policy reforms introduced by the government there has been a huge influx of funds under FDI enabling the economy to move along the growth trajectory. By enhancing the purchasing power and increasing demand, Make in India aims to spur the development. Tourism and Hospitality is one of the 25 targeted sectors of the economy under the program. Labour intensive nature of this sector makes it a key focus area that best suits the requirement of Indian economy. This study aims at looking at the phenomenon of Make in India from the perspective of tourism sector. How tourism integrates with this program and meets the challenges of contributing to maintaining the consistency and further enhancement of present economic growth? Also the study focuses upon how far Tourism sector would match to its global objective of Sustainable Development under this scheme?