The Process of Development Coupled With Increasing Liberalization and Globalization Across the Country Has
Enabled Consumers to Realize Their Increasingly Important Role In Society and Governance. Customer Protection
And Behavior Study Is Based on Government Policies and Consumer Buying Behavior. Customer Behavior Analysis
As It Has a Keen Interest In the Re-Discovery of the True Meaning of Marketing Through the Re-Affirmation of The
Importance of the Customer or Buyer. a Greater Importance Is Also Placed on Consumer Retention, Customer
Relationship Management, Personalization, Customization and One-To-One Marketing. Social Functions Can Be
Categorized into Social Choice and Welfare Functions. In This Paper, I Am Going to Consider the Impact Of
Competition Over Consumer Protection. the Theme of This Paper Is That, Competition May Sometimes And
Sometimes Not Overcome the Problems Associated With Consumer Behavior But Generally More Competition Does
Not Make Matters Worse. the Solution of the Consumer Problems Is to Reduce Information Gaps and Educate
Consumers By Protecting Competition. the Study Focused on the Effect of Consumer Protection and Behavioral
Economics By Protecting Competition In India. the Research Objectives Include, Establishing the Relationship
Between Consumer Rights and Level of Consumer Awareness; to Establish the Relationship Between Consumers And
Consumerism. the Study Made Significant Contributions on Consumer Behavior and Consumer Protection.